TikTok affiliate profit, per creator and per campaign.
GMV is what a creator sold. Profit is what you kept. Collabrun takes every cost out of each creator's sales and each campaign's, so you can see who is worth another sample.
Profit per creator and per campaign come with a paid plan. The affiliate dashboard is free for every connected shop.
| Sales through the creator | $1,000 |
|---|---|
| Creator's commission | −$150 |
| Cost of the units that shipped | −$300 |
| TikTok's fees | −$80 |
| Refunds | −$40 |
| Handling | −$30 |
| Samples given | −$60 |
| Profit | $340 |
An example with round numbers, not real shop data.
Profit per creator, after every cost
For each creator, Collabrun starts from the sales they drove and takes out:
- the creator's commission;
- the cost of the units that shipped;
- TikTok's fees;
- refunds;
- handling;
- the samples you gave them.
Only settled orders count, so the figure comes from orders TikTok has settled, not from orders still on their way.
Campaign figures are the campaign's own
TikTok marks each affiliate order with the collaboration that brought it. Collabrun matches that mark to the invitation a campaign sent, so a campaign shows only the sales, replies and sample requests it drove, not its creators' lifetime totals.
For campaigns that reach creators by direct message, a sale counts when the creator goes on to sell one of the campaign's products.
The affiliate dashboard is free
Every connected shop gets it, with real figures from TikTok Shop.
- Shop Health scoreTikTok's own score for your shop.
- Sales from creatorsAffiliate GMV, orders and the creators who sold.
- Videos postedWhat creators posted about your products.
- Creator funnelReached, posting, amplifying, converting.
- Top performersYour top videos, creators and products.
- Creator levelsHow your creators spread across levels.
- Retention by cohortWhich creators keep selling, month by month.
- Affiliate ordersEvery order, with its commission detail.
Questions
What costs come out of a creator's profit?
The creator's commission, the cost of the units that shipped, TikTok's fees, refunds, handling and the samples you gave them. Only settled orders count.
How does Collabrun know which campaign made a sale?
TikTok marks each affiliate order with the collaboration that brought it, and Collabrun matches that mark to the invitation the campaign sent. For direct-message campaigns, a sale counts when the creator goes on to sell one of the campaign's products.
Why can a creator with high GMV show a loss?
Because GMV is before costs. A creator on a high commission who received several samples and drove refunds can sell a lot and still cost you more than they made.
Is profit per creator free?
Profit per creator and per campaign come with a paid plan, from $99 a month for one shop. The affiliate dashboard, with affiliate GMV, orders, videos and the creator funnel, is free for every connected shop.
More from Collabrun
See who is worth another sample.
Connect your TikTok Shop free and see your affiliate program's real figures. Add a plan when you want profit per creator.