TikTok affiliate invite limits, explained
By Collabrun. Published 1 October 2026.
TikTok limits how many affiliate invitations a shop can send, and not every limit is published. So we measured them on a live shop. Here is what we found, as of October 2026, and how to plan your invites around it.
The limits at a glance
| Limit | What we measured |
|---|---|
| Weekly allowance | 7,000 invitations per shop |
| Groups per day | 200 invitation groups per shop, per rolling 24 hours |
| Group size | Up to 50 creators per group |
| Follower cap | Set by the shop's GMV tier: 20,000 followers for the tier under $2,000 of GMV |
| Whose allowance | The shop's, shared by Seller Center, every app and every teammate |
1. A weekly allowance of 7,000 invitations
Each shop has a weekly allowance of 7,000 affiliate invitations. TikTok's own quota API reports it: a quota_sum of 7,000 with a quota_type of PERIOD, meaning the number is for a period, not for a day.
Every invitation counts against it, wherever it was sent from. An invitation sent by hand in Seller Center uses the same allowance as one sent through an app.
2. 200 groups a day, up to 50 creators each
Invitations go out in groups. TikTok calls each one a target collaboration: one offer, with its commission, products and message, sent to a list of creators. A group can hold up to 50 creators, and a shop can create 200 groups in any 24 hours. When we tried a 201st, TikTok refused it with the message "you have already created 200 new groups in 24 hours".
On paper that is 10,000 invitations a day: 200 groups of 50. In practice the weekly allowance of 7,000 runs out first. Full groups of 50 use the whole week's allowance in 140 groups, well inside a single day's 200.
The trap is the other way round. Each group counts as one of the 200 however many creators are in it. Send one creator per group and the day's 200 groups reach only 200 creators. Do that every day and a week reaches 1,400 creators, a fifth of the allowance, with the rest unused. Fill each group.
3. The 24-hour window is rolling
The 200-group limit does not reset at midnight. It looks back over the last 24 hours, so each group stops counting 24 hours after it was created, and capacity comes back gradually rather than all at once. A shop that creates its 200 groups in one burst on Monday morning gets them back, a few at a time, from Tuesday morning.
4. A follower cap that depends on your GMV
Shops in a low GMV tier can only invite creators up to a follower ceiling. For the tier under $2,000 of GMV, we measured that ceiling at 20,000 followers. It rises as the shop's GMV grows and it moves up a tier.
Creators above the ceiling cannot be invited from your shop yet, so a search that returns creators with 200,000 followers is no use to a new shop, however good they look.
5. The allowance is your shop's
The weekly allowance and the daily groups belong to the shop, not to any one tool. Invitations sent from Seller Center, from any app connected to the shop, and by every teammate all draw on the same 7,000 and the same 200 groups. If two tools invite for one shop, each sees less room than it expects.
How to plan around the limits
Plan a week's invites
Treat 7,000 as the week's budget and decide how to split it between your campaigns before you start. If you also invite by hand in Seller Center, leave room for it.
Fill each group
Put up to 50 creators in every group. A group of five costs one of the day's 200 groups just as a group of 50 does.
Target creators under your follower cap
Know your shop's ceiling and set your follower filter below it. Searching above it spends your time on creators you cannot invite yet.
Write the message with the creator's name
One group carries one message to up to 50 creators, so write it once and let TikTok personalise it. Put TikTok's name variable, {{creators username}}, where the creator's name goes, and TikTok fills in each name when the invitation arrives.
Follow up instead of re-inviting
A second invitation to a creator who has not posted spends allowance on someone you have already reached. A direct message costs none of it. Follow up first, and leave weeks, not days, before you invite the same creator again.
How Collabrun handles each limit
- The weekly allowance: Collabrun reads what is left of your shop's allowance from TikTok and stops when it is used.
- Full groups: campaigns send in full groups of 50. Creators left over wait for the next group, so no group goes out half empty.
- 200 groups a day: when TikTok stops accepting groups for the day, the campaign stops and picks up again the next day.
- The follower cap: campaigns search only under your shop's ceiling, and the Outreach page tells you what the ceiling is.
- The message: TikTok's name variable goes through as it is, so every creator sees their own name.
- Follow-ups: creators whose invitation shows no video and no showcase add after the days you choose get a direct message or a second invitation, and nobody is re-invited within 90 days unless you change it.
More on how campaigns work: TikTok affiliate invites, sent in the background.