TikTok Shop affiliate management, in one place.
Collabrun runs the day-to-day work of a TikTok Shop affiliate program: finding creators, inviting them, deciding who gets free samples, following up, and showing what each creator earned you after every cost.
Free for 30 days, no card needed. Works on the TikTok Shop you connect.
What affiliate management means on TikTok Shop
An affiliate program on TikTok Shop is a commission you offer creators for selling your products in their videos, LIVEs and showcases. Managing it is the weekly work around that offer:
- Find creators who fit your products and can sell.
- Invite them with a commission, free samples if you offer them, and a message.
- Decide which sample requests to approve, and keep sample spend in check.
- Follow up with creators who have not posted.
- Measure what each creator made you after commission and every other cost.
Seller Center lets you do each of these by hand. Collabrun keeps them running in the background and puts the results on one screen.
Find creators who fit
Search TikTok's creator marketplace by followers, category, sales, units sold and average views, under the follower cap TikTok sets for your shop. Or start from your best creators and find more like them.
Invites that keep going without you
Save a search as a campaign. It keeps finding matching creators and sending TikTok target collaboration invites, in full groups of 50, with your commission, free samples and message, until your shop's weekly invite allowance is used.
Anyone invited in the last 90 days is skipped unless you change it, and so is anyone already in a live collaboration with your shop.
Sample requests, scored
Every sample request is scored from 0 to 100 against the other creators asking your shop, with your own history with the creator alongside. Nightly rules can approve the best ones, with a monthly limit per product.
Follow-ups and reminders
Creators whose invitation shows no video and no showcase add after the days you choose get a follow-up, by direct message or a second invitation. Creators who have a sample and have not posted get reminders.
Commission and profit, per creator
See the commission on every affiliate order, estimated until TikTok pays it, and what each creator and campaign made you after commission, the cost of the units that shipped, TikTok's fees, refunds, handling and samples.
More on TikTok Shop commission tracking and profit per creator
What a TikTok Shop affiliate manager does each week
- Check which campaigns used the weekly invite allowance, and which ran out of matching creators.
- Decide the sample requests the nightly rules left for you.
- Read replies and answer creators who asked a question.
- Look at who posted and who sold, then invite more creators like the ones who did.
- Check profit per creator, and stop paying for creators who sell at a loss.
Our guide on setting up a TikTok Shop affiliate program walks through the first month.
Questions
What is TikTok Shop affiliate management?
It is the work of running a shop's creator program: finding creators who fit, inviting them with a commission and free samples, deciding sample requests, following up with creators who have not posted, and checking which creators actually make the shop money.
Does Collabrun replace TikTok Seller Center?
No. Collabrun works through TikTok's API on the shop you connect, and everything it sends, from invites to sample decisions, is carried out by TikTok. A few things only Seller Center can show, such as which creators took up an open collaboration, because TikTok gives apps no list of them.
Can I manage more than one TikTok Shop?
Yes. Each shop is connected on its own, with its own campaigns, sample rules and figures, and each shop has its own plan. The pricing page shows the rate for 10 or more shops.
How long does setup take?
Connect your TikTok Shop, then save your first creator search as a campaign. Campaigns, sample scores and the nightly copy of your collaborations start from there.
More from Collabrun
Run your affiliate program from one place.
Try everything free for 30 days, no card needed. Then add a plan to keep your campaigns and sample rules running.